Last weekend, I gave a session at PodCamp Montreal 2010 where I talked about blog monetization. I highlighted several advertising options, other than banners, that bloggers can offer on their blog or via Twitter.

The session was designed for bloggers who wish to take their blog to the next level and turn it into a business. Still, I made an effort to give options that part-time bloggers could use. The topics include a talk on what is content and what is advertising, the need to maintain your credibility and ethics, the ABC of pricing, and why you need to deal with media buyers instead of PR if you wish to monetize your blog. Media buyers and PR people have different roles, objectives and budgets. Melanie of Mel of All Trades wrote a summary of the things what she thought was important.

I plan to revisit all these questions on this blog over the future months. Each issue has enough ramifications to be the subject of a post or two. In the meantime, you can watch the session. I am sorry if you do not hear some questions; not everyone had access to a microphone (this happens at unconferences).

+ Click here for more recorded sessions at PodCamp Montreal 2010
+ photo by Montreal Tech Watch

2 Comments

• Amanda Strong says:
  Friday, 17 September, 2010 at 15:48
  

  Thanks so much for sharing this presentation with those of us who couldn’t make it to PodCamp.
• Ray Hiltz says:
  Friday, 17 September, 2010 at 17:11
  

  Thank you. I missed this session. Very much appreciate you posting it as it’s a question that I am currently struggling with as I decide whether or not to monetize my blog.