Niche Bloggers are Coaching Other Bloggers and Brands
Successful bloggers accumulated a sought-after knowledge of social media. As a consultant, I advised big organizations about social media culture and worked on defining a good strategy for them.
More and more bloggers are capitalizing on their know-how. Design*Sponge is the latest design blogger who jumped into blog and business consulting services. Over the last couple of years, I have seen my share of lifestyle designers who launched training programs for like-minded bloggers. Here are a few good examples:
+ Blog Out Loud organizes social media events for inspiring creative people. Their sixth event was last Monday in New York City; read the recap of Blog Out Loud 6 here. Blog Out Loud is the idea of seasoned design bloggers, Megan Arquette of Beach Bungalow 8 and Rebecca Orlov of Loving.Living.Small. In April 2010, Rebecca launched Sweetline Agency, an online brand project management company that works with lifestyle companies to define, shape and build their online presences.
+ There is Liene Stevens who founded Think Splendid to provide social media consulting for the wedding and hospitality event industries. Her journey started with the Blue Orchid blog, the blog of her wedding planning company. She realized that the creative people that she was working with could get more insight in how to run a business and with marketing. To do her part, Liene launched the Smart Planner blog, which she then turns into blogging and social workshops for wedding professionals.
Each blogging sphere has its particularities. The same way that mass-advertising differs from niche marketing, it is important to know the general blogging rules but also to understand the specifics of your niche market.