Site Tracking is Now Free at comScore


comScore reports for publishers

Even if that news is a few weeks old, I want to make sure that you did not miss it. The reason is that it is a good news for serious bloggers and for media planners. Before this announcement, small publishers did not install the tagging system of comScore due to their excessive costs.

Typically, small publishers who sell direct can only afford to supply Google Analytics data or data from concurrents of comScore who were already offering free measurement reports. Some may argue that not having comScore data further put at a disadvantage small publishers who want to attract big advertisers since big publishers typically supply that data. I cannot tell you the validity of this assumption but one thing is sure: this news could level a level field of measurement.  I would need to get access to my comScore before I can tell you if it adds value for me, as a blogger.

How it works?

Tagging your pages enables comScore to compute a more accurate reading of your traffic. This is why it is a good news that comScore announced at TechCrunch’s Disrupt conference in New York City that it will provide for free tagging to all sites. comScore tagging means you put a code in each page of your site to track your traffic. Plus, start ups with less than 1 million unique visitors per month will get access to basic reporting features.

The free tagging program is in beta in the US right now.  It will launch globally this summer. The tagging setup cost used to be $5000, which is too much for most SMB and bloggers.

I read a good analysis of this news on eConsultancy.