Last weekend, I gave a session at PodCamp Montreal 2010 where I talked about blog monetization. I highlighted several advertising options, other than banners, that bloggers can offer on their blog or via Twitter. The session was designed for bloggers who wish to take their blog to the next level and turn it into a […]

The second edition of WordCamp Montreal will happen this weekend at Agora Hydro-Quebec located at UQAM Coeur des Sciences. You get a chance to learn from twenty speakers that will share tips on how to make the best of WordPress. Media Sidekick’s technical advisor Jerome Paradis is one of the speakers. In case you did not […]

I founded Media Sidekick because I believe that the future of blog monetization is not in banner ads. Brands and agencies are looking for something else. And influential bloggers can charge more if they can differentiate themselves with added services instead of depending on their number of page views to make money. Over the last […]

As a lifestyle blogger, I receive every day my share of PR pitches. But not many of them reach the right target or provide the information I need to write a story about it. I evaluate that on my blog At Home with Kim Vallee, not even 0.1% of my stories originate from press releases. […]

I bought an iPad Friday night. I browsed all night exploring Flipboard and reading the digital magazines I subscribed to with Zinio. I loved it! By Sunday night, I was ready to bring back my iPad to the Apple store due to the lack of support for decent bookmarking and sharing tools. As a curator, […]

A trend that I predict since 2008 has been validated by Sysomos: women blog more than men, even it is by a tiny margin. And it  is similar to the gender spread in the overall population. I have been advocating that the Web will be populated more and more by women and that fact will change […]

Having a clear editorial line will save you time and headaches in determining what is right for your blog. And your content will be more cohesive once you set a clear direction. As a bonus, doing this exercise can refine or fill holes in your niche since you will need to analyze what you do […]

On Why Consumers Brands need to be on Twitter, I mentioned that being on Twitter enables the brand who listens and acts quickly to benefit from opportunities, to test on a small scale concepts or promotions, to pinpoint what people really care about and even, to tailor to a new niche. When done right, running a […]

Successful bloggers accumulated a sought-after knowledge of social media. As a consultant, I advised big organizations about social media culture and worked on defining a good strategy for them. More and more bloggers are capitalizing on their know-how. Design*Sponge is the latest design blogger who jumped into blog and business consulting services. Over the last couple […]

Even if that news is a few weeks old, I want to make sure that you did not miss it. The reason is that it is a good news for serious bloggers and for media planners. Before this announcement, small publishers did not install the tagging system of comScore due to their excessive costs. Typically, […]